WanderHike
"Explore the Unseen, Hike the Dream", a hiking companion app concept, from brand identity to full UI.
WanderHike is a conceptual hiking companion app, built to help hikers discover trails, plan routes, and track progress, with a visual identity designed to feel as adventurous as the activity itself.
Selected for the 2025 Ngā Ara Auaha Creative Practice Student Showcase
Exhibited at Gallagher Academy of Performing Arts, Hamilton, New Zealand
year
2025
timeframe
3 weeks
role
Solo designer, brand & UI
skills
Visual identity, UI design, Design systems
Concept: An App That Feels Like the Trail
Most hiking apps read like spreadsheets: flat lists, utilitarian UI, forgettable branding. WanderHike takes cues from outdoor gear and topographic maps instead: a bold condensed type, warm amber against charcoal, and a mountain-mark identity that carries through every screen.
Identity: Built for the Outdoors
A style guide built around one accent colour, one display typeface, and a single mark that scales from app icon to wordmark.
Catamaran
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
! @ # $ % ^ & * ( )
#f59115
Amber Orange
#1d1d1d
Charcoal Black
#999999
Medium Gray
#e1e1e0
Pearl Gray
WanderHike's styleguide is designed for a seamless and user-centric interface, incorporating predefined aesthetics, components, and guidelines to maintain brand coherence and maximize usability.
Flow: Discover, Plan, Wander
Onboarding leads straight into discovery: trails organised by what a hiker is looking for, not just a flat map.
Beyond the Trail
A profile and saved-lists system turn one-off trail lookups into something hikers come back to, tracking where they've been and planning where to go next.
Favourites
Quick-saved trails
Bucket list
Trails to plan for
Completed
Logged hikes
Profile
Gallery, activity & reviews
